Clik here to view.
Revealing Pentimento
What lies beneath the surface can often be as interesting as the final object. Painters will often alter their pieces by simply painting over what was originally there. They may move an object slightly...
View ArticleClik here to view.
A Coffee To-Go Please
Once you become bigger than your widgets, you run the risk of a “success-failure”. For instance, Starbucks became bigger than their coffee by focusing on a psychological need that was not being met or...
View ArticleClik here to view.
Lasting Memories and Final Impressions
I just returned from a much needed vacation. Twenty-one family members met in Florida and boarded the Allure of the Seas for a week of cruising in the Caribbean. It was an amazing trip and a great time...
View ArticleClik here to view.
Corporate Dawinism
Gen Y’s are polarizing. I am not sure if they are any more polarizing than other generations because they are the first generation that is younger than me. I am, however, reasonably sure that my...
View ArticleClik here to view.
The vast unpopulated wasteland
The extra-mile. That is the vast unpopulated wasteland … but in a good way. Companies that go the extra-mile find it to be open, nondescript, full of potential, and a bit scary. They go anyway. They...
View ArticleClik here to view.
Feelings…nothing more than feelings
Becoming Bigger Than The WIdget means that you have built a community of fanatics, those who have a profound connection to you, your company, and/or your brand. These connections may not be rational....
View ArticleClik here to view.
Get Discovered
I love discoveries. There are big discoveries…fire, the microchip, penicillin, and the theory of relativity come to mind. There are also smaller discoveries that lead to bigger ones … when a baby...
View ArticleClik here to view.
The Sticky Complement
It is much harder to build customer and partner loyalty with a compliment than it is with a complement. Compliments are nice … “nice office”, “pretty product”, “wonderful event” … These are...
View ArticleClik here to view.
The Napkin vs. The Soccer Dad
Branding is tricky. Many think that the logo = the brand. Some companies spend millions working with agencies to develop their logo … their “look and feel”. Two problems with this … The first is that...
View ArticleClik here to view.
Is Facebook in Trouble?
I have in the past been a big fan of Facebook. Not so much in their platform, but in their seemingly successful ability to build a community of Fanatics. They seemed to have the type of stickiness...
View Article